This Morning presenter Phil Schofield is normally the steadier of the show's two presenters, with his co-host Holly Willoughby having a habit of making unfortunate verbal slip-ups.
But this time the presenter of the ITV morning TV show was the one to send crew and staff into hysterics after he accidentally told viewers to get their 'dick out' live on air.
The presenter had been trying to say the phrase 'Get ready to dig out your duck tape' as the show promoted a section on the latest 50 Shades of Grey film, set to feature later in the programme. Bit of a Freudian slip there, Phil.
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CHECK OUT PHIL'S EPIC COCK-UP BELOW:
"Oh man it's a Monday," Phil cringed, as he and Holly started pissing themselves straight after he made the mistake.
"So glad it's not me!" Holly added, happy not to have been the one to have made the goof for once.
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The unexpected cock-up went down a treat with This Morning viewers, who took to Twitter to laugh at the mistake, even tagging him in their posts personally. Way to rub it in, guys.
"@Schofe Just told us to get your d*** out on @thismorning," one person wrote.
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"Get ready to dick out at 11:05!! I can't wait!" another joked.
"'Get ready to dick out' Phillip and Holly have me creasing - made my day already," a third fan added.
To his credit, Phil was more than happy to laugh at his mistake, taking to Twitter during a break to post a gaggle of cringing and crying with laughter emojis.
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To add insult to injury, Phil added that he's made the gaffe in the first five minutes of the first show of the week.
Look on the bright side, Phil - the rest of the week will be all uphill from here. Probably.
Featured Image Credit: ITV/This MorningTopics: This Morning, Entertainment, TV and Film, Celebrity, Holly Willoughby
