We've all gotten a bit over-excited about a Christmas advert in the past because, let's face it, everyone loves a bit of festive cheer.
And if anyone watched on in delight as the huge red lorry travelled along a winter road, you could definitely be forgiven for thinking that it might have been the new Coca-Cola ad.
That is until Kevin the Carrot pops up driving the big old thing - at which point you realise it's part of Aldi's Christmas campaign.
Feel cheated? Yeah, it seems that loads of people are going through the same as you.
Kev also appeared in the budget supermarket's festive advertising last year, but this time he's behind the wheel of the truck which is decked out in twinkly lights. Sound familiar? Hmmm.
Disaster strikes as Kevin is driving along a pretty dangerous mountain road - there's a lesson to be learned from this as well.
The lorry nearly ends up tipping over the cliff edge, and the advert ends with the screaming carrot desperately begging for help as the teetering truck threatens to plunge him to his death.
Pretty brutal. Well, despite the message behind the ad, many people have completely ignored it and couldn't get past the obvious - the truck is so similar to the Coca-Cola one...
Taking to social media one person fumed: "Can't believe you just copied the Coca-Cola advert. Their red lorry at Christmas time is when you know that Christmas really is coming. Clearly, your creative ideas have run dry."
And Aldi responded: "Our Christmas advertising campaigns are famous for capturing the excitement and anticipation of the festive season in a fun way. This year is no exception, using a sense of humour and Kevin the Carrot to capture the magic of families preparing for Christmas."
Another added: "Is this all you could think of a lorry like Coca Cola... Kevin could of been in danger another way".
But the majority of people have been pretty excited with some even dragging The AA to jump on the bandwagon.
One person said: "Looks like a gofundme page set up to get Kevin a tow would help, unless @TheAA_UK can help? #SaveKevin"
With The AA responding: "YIKES! Looks like we need to get there ASAP before Kevin becomes carrot and coriander."
Aldi's official Twitter page replied, as Kevin, saying: "Hurry up, please! I'm freezing my roots off here!"
Nice work, chaps.
Featured Image Credit: Aldi