VOXI - a mobile phone network run by Vodafone specifically for the under-30s - has released its brand spanking new advert. Sadly, however, its message was lost on viewers who have been quick to point out that the CGI thumbs in the commercial look a bit... well, penisy. Ah. Never good.
Have a look, what do you reckon?
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The new network is aimed at the younger generation and offers customers unlimited use of certain social media apps, without it using up your data. A clever idea, I'm sure you'll agree.
But a not-so-clever idea is the use of these thumbs in the ad, which has resulted in people flocking to social media to take the piss. Although maybe VOXI's plan was to go viral by any means necessary, in which case, well done, team.
One shocked viewer took to Twitter to say: "Sorry, but whoever passed the VOXI UK advert and doesn't think it looks like dancing willies are blind. How did that get on the telly?"
Another wrote: "The VOXI phone advert just looks like a bunch of dicks in a field."
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While a third said: "That VOXI advert - it's basically animated penises, right?"
Others thought the thumbs looked more like sex toys than actual dicks, but either way the consensus seems to be that they're pretty phallic thumbs.
"Eh, VOXI UK, what's with all the dildos?" one confused viewer asked on Twitter.
"VOXI, OMG I have no idea what is being promoted but you're all dildo mad." Well you say that, but you're the one seeing dildos when it's clearly thumbs...
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It's getting a bit like The Dress, isn't it? What do you see, a penis or a dildo?
If you're still torn over whether it's a thumb, prick or dildo, you'll be pleased to know the official VOXI Twitter account is on hand to clear up any misconceptions, replying to one tweet to say: "They're definitely thumbs!"
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Adding: "They're just a bunch of friendly thumbs craving endless social media!"
Well, that's cleared that up then.
Featured Image Credit: VOXI/VodafoneTopics: TV and Film, Weird