You can now watch a film starring a clown... with a load of clowns.
The movie, It, is based on the novel by Stephen King and features Pennywise, a killer shape-shifting being that usually takes the form of a clown.
Credit: Warner Bros
But for superfans of the book - not to mention the infamous 1990 miniseries, which starred Tim Curry as Pennywise - the Alamo Drafthouse in Austin, Texas is now offering the chance to attend a special screening dressed in full clown costume.
There'll also be a pre-party with face-painters and a photo booth, as well as raffles, prizes and 'other terrifying merriment'.
A post from the cinema read: "For this special clown screening of It, all attendees should arrive dressed as a clown in order to attend.
"Please arrive early and join us in the Barrel O' Fun beginning at 5.30pm for an It pre-party where we will have face-painters available for clown 'touch-ups', a photo booth, raffles for prizes, and other terrifying merriment.
"Please arrive in your own Pennywise best and be ready to float with us."
There are three screenings on 9 September, although two of them have already sold out.
The film, directed by Andrew Muschietti and starring Stranger Things actor Finn Wolfard, debuts in cinemas on 8 September.
Muschietti confirmed that Pennywise will take the shape of whatever you fear most - so if you fear clowns, you'd be pretty screwed in these special showings.
He told USA Today: "It's established that Pennywise takes the shape of your worst fear.
"He doesn't have a steady behaviour, he doesn't expose how he thinks, and that's what makes him really unpredictable.
"And because no one knows what he'll do next or how, the space between appearances - with the occasional red balloon creepily floating by - becomes a feeling of dread that grows in people's minds.''
There are already plans for an It sequel looking at the characters 30 years on, as adults, and having flashbacks to 1989, with Muschietti adding that work will start in January.
Still, as dark as the new film may be, it's got some way to go to live up to the intensity of King's original novel - an epic tome which stretches to over 1,100 pages in some editions. Darkest of all is a notably grim scene depicting what is essentially a child orgy (yes, this is an appropriate time to deploy your 'WTF's).
Not for the faint-hearted then.