Since it dropped onto Netflix on 26 December last year, creepy stalker series You is believed to have been watched in more than 40 million homes in the first month of its availability.
The series originally started life on the Lifetime channel in the USA but, despite being pretty popular, was not a massive success. However, it was picked up by Netflix fairly soon after, and the rest is history.
You tells the story of a bookshop proprietor called Joe (played by Penn Badgley) who goes to disturbing and unusual lengths to win the affections of struggling author Beck (Elizabeth Lail).
It's fair to say that the show - which has been described as the 'creepiest ever' by some viewers - has gone on to enjoy a wider audience than it would have done had it stayed on Lifetime.
Sucks to be you, guys.
Netflix recently said in their fourth quarter earnings report that within the first four weeks of its release on the streaming platform, 40 million households have tuned in to watch the skin-crawling drama unfold.
Incidentally, Netflix counts one view as an account showing that at least 70 percent of an episode was watched.
I mean, come on. Who watches 70 percent of the first episode of anything and then decides it isn't for them? Millennials and their attention spans, eh?
Hang on, what were we talking about?
Oh, right, You.
It turns out that as well as watching the show, people are talking about it too. There's no publicity like free publicity.
After it was released on Lifetime back in September, data charts show that mentions of the show were in pretty terminal decline on social media. However, once it arrived on Netflix the mentions and posts about the programme went through the roof.
The folks who have crunched the numbers reckon that it has been mentioned in 15,000 posts since Boxing Day.
If further proof were needed about where the future of TV lies, every single observable piece of data for the show appears to have risen since it became available to Netflix subscribers.
While most of the people who watch it are women (or those who share their girlfriend's Netflix account) the number of men getting involved is up, too.
Men now account for 28 percent of the audience, as opposed to 23 percent on Lifetime. Fascinating stuff, I'm sure you'll agree.
Anyway, if you can't wait for the second season, tough luck. We haven't got any news on that yet. All we know is that it's going to be exclusive to Netflix. Probably for the best.
Featured Image Credit: Netflix