The organisers of this year's Golden Globe Award Ceremony want to make sure the winners go home even happier than expected.
After all, what's the point of a Golden Globe without a $500,000 goody bag to go with it?
2024 marks the show's 81st ceremony, which will be hosted by comedian Jo Koy at the Beverly Hilton this evening (January 7).
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“We are thrilled to have Jo host the 81st Annual Golden Globe Awards and bring his infectious energy and relatable humour to kick off Hollywood’s award season,” Golden Globes president Helen Hoehne said last month.
“We know Jo is bringing his A-game.”
And viewers are expecting an epic face-off between Barbie and Oppenheimer as Cillian Murphy is nominated for Best Actor in a Drama for playing the father of the atomic bomb, while Margot Robbie is nominated for Best Female Actor in a musical or comedy for her starring role in the Greta Gerwig-led film.
The nominations - that were announced in December - also include Gerwig for Best Director of a Motion Picture, up against Oppenheimer director Christopher Nolan, Bradley Cooper's Maestro and Martin Scorsese's Killers Of The Flower Moon.
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Both Barbie and Oppenheimer are also nominated in the new category of cinematic and box office achievement, alongside Taylor Swift: The Eras Tour film and The Super Mario Bros Movie.
In another new category, comedian Ricky Gervais has been nominated for Stand-Up comedy on TV for Armageddon, alongside Selective Outrage from Chris Rock and Trevor Noah.
With all the stars on show, it's important for the ceremony that the winners are showered with even more praise in the form of a half-a-million dollar gift bag.
It was announced on Wednesday (January 5) that Globes and luxury lifestyle magazine Robb Report will be joining forces to gift ultra-boujee goodie bags to the 83 winners and presenters of the show.
Each guest will reportedly receive over 35 products and experiences in their goodie bag - alongside donations to the Golden Globes Foundation, The Independent reports.
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Amongst the 35 gifts per bag are yacht charter invitations, private jet credits, a $69,000 pair of emerald earrings, custom-made trainers, tattoo sessions and a private pizza-making class with a top chef.
But wait, we're not finished.
There's also a two-night stay in Burgundy, an all-inclusive lodge visit in New Zealand and private surf lessons in Southern California.
However, not all celebs will reportedly get the same gifts.
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This year's gift bags seem to be a big step up from the 2020 Academy Awards' which were valued around $200,000.
God forbid the gift bag costs under 100k - there would riots.
Anyway, the Golden Globe Awards 2024 will be live on CBS in the evening (7 January) and will be available to stream on Paramount+.
Featured Image Credit: Michael Kovac/Getty Images for Moët and Chandon/Rodin Eckenroth/Getty ImagesTopics: Golden Globes, Celebrity, TV and Film