You'll remember Conchita Wurst as the unlikely global superstar that came out of the 2014 Eurovision Song Contest, having hit headlines not just for winning the competition, but also thanks to a unique combo of luscious long locks, an ornate ballgown and a beard.
These days, though, Wurst - whose real name is Tom Neuwirth - couldn't look any further from the appearance that led to overnight fame, having shown off an entirely new look in the video for a new single.
In the video for new song 'Hit Me', which was uploaded to YouTube under Conchita's name, the 30-year-old can be seen sporting white hair and a beard.
Both the song and the new look seem to have gone down well with fans, with one commenting on YouTube: "It rarely happens to me to like a song at first listen but this time I fell in love."
Another wrote: "Wow, Conchita, you look stunning. You're like a beautiful sexy fallen evil alien angel or something like that, hehe. Plus, the lyrics' good and the music's like super classy electro. Bravo!"
Still from new video for 'Hit Me'. Credit: VEVO
A third added: "I love that Conchita can be feminine and masculine at the same time!"
Someone else said: "This song is so emotionally touching, I don't know why, I need to watch it again and again."
After winning the Eurovision Song Contest in drag as Conchita Wurst, Neuwirth later announced he was ready to drop the 'bearded lady' persona, having often explained that Wurst was not a trans woman - and that when in drag, he actually feels completely asexual.
Speaking to Germany's Die Welt in 2017, he said: "I feel like I want to create a new persona... with the bearded lady, I have achieved everything I wanted since the Song Contest victory.
"I question myself more than ever these days, looking for what I can do well. I am looking for myself, and Tom rebels.
"I don't need her anymore... I have to kill her."
Conchita Wurst at the Eurovision Song Contest 2014 in Copenhagen. Credit: PA
Last year, the Austrian singer revealed he is HIV positive, after an ex-partner threatened to go public with news.
A post on Instagram read: "I have been HIV-positive for many years. this is actually irrelevant to the public, but an ex-boyfriend is threatening to go public with this private information, and I will not give anyone the right to frighten me or affect my life."
Featured Image Credit: VEVO