The video from Eminem's new song Fall shows him running away from Internet trolls, the media and all those who critised his last album Revival.
In the video from his new album Kamikaze, which the rapper dropped on fans last week, it appears to show that he's got feelings and that you guys hurt them. Aww.
The video begins with a bunch of social media notifications popping up on screen as the rapper attempts to drive. "Revival is dead on arrival", one reads, another says: "Remember when Eminem was dope?" while a third asks: "Will the old Slim Shady please come back?" Harsh, but you can't please everyone, mate.
As the video continues Eminem lashes his phone to escape it all - and who can blame him? - but it isn't long before he's being chased by a creepy shadowy figure which has crawled out of a tablet, before cornering him and entering his body. Scary stuff.
Being controlled by the sinister figure, the rap star jumps out of a window but manages to land on his feet, where he opens his eyes to show their completely black. The video ends with him stepping on a Revival album. Wow, is it possible to throw shade at yourself?
Online, people are loving the new video, showing that he hasn't managed to completely alienate his fanbase with the last album.
Some are claiming the bizarre shadow figure is none other than the Real Slim Shady, getting back into Eminem's body and this is the start of him reviving the character:
Kamikaze was released with very little fanfare but the rapper seemed to make reference to the flak he got over Revival in his post announcing its arrival, writing, 'tried not to over think this one'.
However, the new album seems to be a more popular offering with fans. And, if Em manages to cling on to the number one spot this week, which looks very bloody likely, he'll smash a 36-year-old record, by claiming his ninth consecutive number one album. See, mate, it's not all bad, is it?
Featured Image Credit: PA