To be honest, my interest in Dragons' Den peaks at Levi Roots and Reggae Reggae Sauce.
There's something about a guy with dreads who can not only play a catchy tune on the guitar, but also make outrageously tasty sauce that screams 'fucking legend'.
It's not as if that's where his talent ends either. The wise man once said: 'It's so nice I had to name it twice, I called it Reggae Reggae Sauce.
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'Just like my baby it's the perfect delight; it's got some peppers n some herbs n spice.' Fucking genius, right?
Credit: LeviRootsUK
Anyway, just like Levi before him, Shaun Pulfrey tried to impress the Dragons, but unlike our Jerk Sauce King, failed to secure any investment. In fact, he was humiliated by the Dragons back in 2007.
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The entrepreneur pitched the Tangle Teezer, a hairbrush that untangles knots in long hair, but Deborah Meaden, alongside Theo Paphitis, Peter Jones, Duncan Bannatyne and James Caan, mocked the product.
Now, nine years on, Shaun is set to sell the business for the mouthwatering amount of £200million; £160million more than what Deborah Meaden is worth.
Back in 2007, Shaun asked for an £80,000 investment in exchange for a 15% share in his new business. The so called business 'experts' turned their noses up at the opportunity and lost out on what could have been a small fortune.
Credit: PA
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"I wasn't disappointed about not getting the money because I can get that from a bank," Shaun said. "But I wanted a Dragon to take it to the consumer global market and I didn't feel they heard me out."
Tangle Teezers are now sold in 60 countries, with celebrities like Nicole Scherzinger endorsing the brushes.
He's now on course to become one of the most successful failures from the show. I hope one day Deborah Meaden is in dire need to get a knot out of her hair.
Words by Mark McGowan
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Featured image credit: PA
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