For many of us, half time means sharpening your elbows and keeping your wits about you as you enter the morass of people jostling to get anywhere near a toilet. Unless you're the person designated to queue for pints and pies for everyone else, in which case yours is a lonely but noble task.
But the same can't be said for the legendary Super Bowl Halftime Show, where fans don't want soggy pastry and lukewarm lager - they want live performances from some of the world's biggest names, multi-million-dollar commercials and all-out outrageousness.
This year, Maroon 5, Travis Scott and Big Boi have all been confirmed to follow up Justin Timberlake's live set last year - which also featured the late Prince, who popped up on a screen as JT bashed out 'I Would Die 4 U'.
But there's another name other people feel is missing: SpongeBob SquarePants. No, really.
In fact, there are so many who want this to happen, that a petition has been set up to get the SpongeBob song 'Sweet Victory' to the Super Bowl in honour of creator Stephen Hillenburg, who recently passed away.
The song was performed by SpongeBob and pals at the halftime show of the 'Bubble Bowl' during the 'Band Geeks' episode, and it's a power ballad banger - perfect for the Super Bowl, we feel.
The song was featured in the 'Band Geeks' episode. Credit: Nickelodeon
The petition description read: "Problem: As some of you may or may not know, Stephen Hillenburg - the creator of Spongebob Squarepants - has passed away recently. As a tribute to his legacy, his contributions to a generation of children, and to truly showcase the greatness of this song, we call for 'Sweet Victory' to be performed at the Halftime Show.
"Solution: Perform 'Sweet Victory' at the Halftime Show."
Over 1,184,000 people have signed the petition, which means it's just over 300,000 away from its goal.
The petition was set up as a bit of a joke at the end of last year, but in later updates, its creator, Isreal Colunga of Portland, Oregon, said he had been left 'speechless' by the support.
"I STARTED THIS AS A JOKE AND Y'ALL SHOWED OUT," he said in one.
Sharing their reason for signing the petition, one person wrote: "It's a hugely inspirational song that I listen to when working out and boosting confidence, but besides that I want it played at the Super Bowl to honour the man who gave us one of the greatest and most quotable cartoons of all time. His legacy should be honoured for all the laughs and smiles his precious creation gave us both as children and as adults."
Another person said: "'Sweet Victory' at the Bubble Bowl on SpongeBob was my favourite moment in that show, the best show of all time. Performing that in real life would be amazing!"
C'mon, Super Bowl big dogs... SpongeBob over Maroon 5, surely? Make it happen.
Featured Image Credit: Nickelodeon