As you probably know, it's Super Bowl LIII (53, to us non-Romans) on Sunday night. But as you might not already be aware, it is the return of something else. WWE Half Time Heat.
In case you're wondered what that it, it's basically a special wrestling event that takes place during the half time break of the NFL's showpiece match.
This is big news for wrestling or NFL fans, because some of the older ones amongst us will remember that the last time we saw an event like this was a whole 20 years ago.
Well, that's not entirely true. The last time it aired live was 20 years ago. In 2000 there were no new matches shown.
However, the last live one saw Mankind (Mick Foley/Dude Love/Cactus Jack) take on the Brahma Bull, The Special One, The Most Electrifying Man in Sports Entertainment, Dwayne 'The Rock' Johnson.
Those two legends of the game battled it out for the WWE Championship back then, but this time it will be the cream of the world's premier wrestling promotion's development roster that will take centre stage.
This Sunday's match-up will be a six man tag team battle between the top boys of the NXT. This follows on from last Saturday's NXT TakeOver, where the young-guns take the limelight to show what they can do.
Those with the chance to shine are Aleister Black, Ricochet, Velveteen Dream, who will face off in the squared circle against Tommaso Ciampa - the NXT Champion - Johnny Gargano, and Adam Cole.
Tommaso Ciampa, WWE NXT Champion. Credit: WWE
This whole plan was announced during last night's Royal Rumble, where the contest was set up with footage that showed the participants confronting each other on the ramp leading down to the ring.
If you're not a fan of the massively over-hyped (and this year, controversial) half-time music show, this will offer you the opportunity to do something else for a while.
The match-up will be shown on World Wrestling Entertainment's in-house TV channel, WWE Network, as well as on the WWE app, WWE.com, and the various social media pages for the WWE.
If you're looking for an omen, well, look no further than the last time Half Time Heat was a thing. Back in the year 2000 the Super Bowl was contested between the Tennessee Titans and the Los Angeles Rams.
The winners that year were the Rams. Their only win to date.
This year, Half Time Heat returns for the match-up between the New England Patriots and - you've guessed it - those same LA Rams.
Featured Image Credit: WWE