25 years after Fight Club hit out screens viewers are only just now realising that one prop features in 'almost every scene'.
The 1999 cult classic - starring the likes of Brad Pitt and Edward Norton - follows the story of Norton's unnamed insomniac character, The Narrator, who meets up with soap salesman Tyler Durden, played by Pitt.
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After the duo strike up a friendship, Norton soon gets embroiled in an underground fight club/soap-making scheme as the pair completely spiral out of control.
If you've somehow stil not seen the film, then you should definitely add it to your list as IMDb votes rank it number 12 out of the top 250 films of all-time.
Now, taking to social media, viewers are astounded at one bizarre fact that Starbucks appears to be an important player in the movie.
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So much so, that it feels like there's a Starbucks cup in almost every scene of the movie.
There's a Starbucks cup in the Narrator's workplace, in the wreckage of the Narrator's apartment after it explodes and it's often seen in the hands of background extras.
"Now I have a reason to watch it for the 734,786,239th time," one viewer commented.
"I feel the need to watch this movie again just to see the cups," a second tweeted.
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"Yeah it's not because of product placement at all," added a third.
"More reason why it remains in my top 3 of all time," someone else penned.
Depending where you watched the movie, the chances are that you might have caught an alternative ending.
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Notably, if you were watching the movie in China you would be getting a very different conclusion.
Chinese streaming site Tencent Video altered the ending pretty dramatically and it's unclear why.
The original release sees Norton's character standing alongside Marla Singer (Helena Bonham Carter) as buildings in front of them explode and collapse.
It was the culmination of a plan organised by the Narrator's alter ego Durden, a the finale served as a big middle finger to consumerism.
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Durden was hoping to rid society of debt by targeting buildings that contain credit card records.
This gets completely turned on its head when you stream it on Tencent Video, as a message pops up just before the explosives detonate.
Viewers apparently don't get to see the protagonist complete Project Mayhem, but instead it cuts to black and says they were actually apprehended.
"Through the clue provided by Tyler, the police rapidly figured out the whole plan and arrested all criminals, successfully preventing the bomb from exploding," a caption says.
After the trial, Tyler was sent to lunatic asylum receiving psychological treatment. He was discharged from the hospital in 2012."
It's a fairly large deviation from David Fincher's ending and one that might not exactly sit well with some.
Featured Image Credit: 20th Century FoxTopics: TV and Film, Brad Pitt