Made in Chelsea star Georgia 'Toff' Toffolo has won over the hearts and minds of people across Britain on I'm a Celebrity...Get Me Out Of Here! in much the same way last year's winner, Scarlett Moffatt, did.
The 23-year-old is incredibly likable, candid and not one to shy away from a challenge or shut the boys in the camp down when they doubt her ability. But she's garnered such a following, that's she's now reportedly the most backed I'm a Celebrity contestant ever.
Ladbrokes has told the Sun that Toff is now 9/1 ON to become Queen of the Jungle, with the closest competitor being Iain Lee on 7/1.
Credit: ITV/I'm a Celebrity...Get Me Out Of Here!
A source from the programme has told the newspaper: "The bookers hoped she would be likeable in the camp and appeal to some of the younger viewers but she's totally stolen the show.
"In what has been a bit of a dull year for discussions between the campmates, she's basically saved the series. She's also been an absolute bargain."
The TV star reportedly received the lowest sum of money to appear on the three-week reality show with The Sun claiming she was offered £13,000, which is a far cry away from the reported £300,000 that boxer Amir Khan was given.
While she might not have received much to join the show, she's certainly expected to make bank when she leaves.
Credit: ITV/ I'm A Celebrity... Get Me Out Of Here!
According to Mark Borkowski, who is head of Borkowski PR, Toff will be inundated with lingerie and fashion deals, endorsement offers and maybe even the possibility of a book.
"She's got a very bright future in front of her," said Mark, speaking to The Sun Online. "She won't be an immediate millionaire but she's on the road to make a million."
"She's TV gold isn't she? She' obviously got a lingerie deal - she's had a lot of bikinis in there.
"She's a smart girl, she's definitely got a future."
It's reported last year's winner, Gogglebox's Scarlett Moffatt, walked away with £70,000 ($92,000), which is less than half what some other contestants were paid.
However, she also scored a fitness DVD and landed a presenting gig on this year's Extra Camp - those would both be worth much more than her initial payment.
Other contestants who were fan favourites for being outspoken, likeable or funny often scoop up incredibly lucrative endorsement and TV deals.
Sources: The Sun