Appearing on a reality TV show as massive as I'm A Celebrity... Get Me Out Of Here! is an absolutely solid way to raise your profile. That goes without saying. However, that's not to say it's always for the better, and sometimes the stars we thought we'd like end up coming across as total bellends.
But the same works in reverse - especially for this year's Georgia 'Toff' Toffolo. I think we can all admit that we had our preconceptions with Toff, who's unashamedly posh. Like, proper posh. And yet the Made in Chelsea star has managed to completely win us over by being badass in challenges and just generally a good sport, also spurring on her campmates with tough tasks.
Credit: I'm A Celebrity... Get Me Out Of Here! / ITV
And it turns out that won't go unnoticed, either, with one top PR guru saying she's set to 'make a million' when she leaves the jungle.
According to Mark Borkowski, who is head of Borkowski PR, says that she'll be inundated with lingerie and fashion deals, endorsement offers and maybe even the possibility of a book.
"She's got a very bright future in front of her," said Mark, speaking to The Sun Online. "She won't be an immediate millionaire but she's on the road to make a million."
"She's TV gold isn't she? She' obviously got a lingerie deal - she's had a lot of bikinis in there," he tells The Sun Online.
"She's a smart girl, she's definitely got a future."
Being such a top lass, Toff's even admitted that she likes the cold shower. She clearly made sure to bring along plenty of bikinis for that experience - something that eagle-eyed lingerie companies will no doubt be fully aware of.
I'm A Celebrity... Get Me Out Of Here! / ITV
Mark also compares her to last year's winner, Scarlett Moffatt, who landed a gig presenting I'm A Celeb's spin-off show Extra Camp. She's also written a second autobiography and launched a fitness DVD - and walked away from the show with a reported £70,000 ($92,000), let's not forget - so isn't doing too bad at all.
"Women that come out of reality shows do well," he said.
"Toff's an open person, knows how to deal with reality TV - she's got a bright future in front of her.
"Products, branding endorsements, lingerie, fashion deals. Made in Chelsea boys and girls do very well out of endorsing products.
"I would have thought that she might have even set up a lot of deals before she went into the jungle."
Initial reports suggested that she might make half the figure, with leading celebrity publicist Edward Hopkins saying he predicted she'd earn £500,000 ($662,000) off the back of the show. But it looks like she could exceed expectations - just like she has done with us after appearing on the show. Bravo.
Featured Image Credit: I'm A Celebrity... Get Me Out Of Here! / ITV