Is there anything more fulfilling than when companies put on a good old trolling performance?
So imagine our delight when Aldi released their latest ad mocking John Lewis' festive treat - where Elton John is replaced by a LAD known only as 'Veg Dwight'.
As is quite common now for Aldi, it compared one of its products to that of a competitor. This time it's rocket and continuing the joke, Veg belts out: "I'm a carrot ma-a-a-a-n!"
The singing carrot's name also appears to be a dig at Elton, being very similar to the 71-year-old's real name of Reg Dwight.
It's certainly going down well with fans of the budget supermarket.
One shopper said: "Whoever does Aldi's advertising deserves a raise! Genius!"
Another added: "ALDI win the best Christmas ads this year. Think next year instead of the Coke ad, it'll be "It's not Christmas til I've seen the ALDI ad"!"
And a third commented: "Loving the Aldi ads this year - absolutely miles better than anyone else's."
Aldi has mocked Elton John and the John Lewis advert. Credit: Aldi
John Lewis released its festive advertisement over a week ago now and everyone thought it had won the race by getting Elton John to tug at our heartstrings.
Featuring the singer's 'Your Song', 2018's John Lewis Christmas ad takes viewers through his glittering career, focusing on Elton's greatest gift of all: his piano.
From the present moment in time, a journey backwards through Elton's defining career moments takes us all the way back to him receiving his grandmother's piano as a 4-year-old boy.
In a statement the singer said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it."
Elton John is the star of the 2018 John Lewis Christmas ad. Credit: John Lewis
Despite people being moved by the ad titled 'The Boy and the Piano', Lidl were quick to jump on the hype when they discovered John Lewis were actually flogging pianos for a measly £872. All that to release your inner Rocketman?!
In response, Lidl posted this on Twitter:
Nicely done, LADs.
Featured Image Credit: Aldi