A prankster, who tried to barter for a £3 ($4) flag, has gone viral after his message thread received thousands of likes.
Joe Pilkington, from Plymouth, starting teasing the disappointed fan after he saw the St George's cross for sale on Facebook on 12 July, the day after England's chances at the World Cup Title were cut short thanks to their 2-1 loss to Croatia - too soon to mention, we know.
Joe said: "I was reminiscing over England getting so close and falling apart. It had been a hard few days and I was still coming to terms with the grief.
Jon Pilkington. Credit: Caters News Agency
"So I gathered the strength to reach for my phone and I began to search for England memorabilia - some called it blind loyalty, some call it addiction, but I call it a love for my country.
"And that's when I came across this guy selling a flag for £3. I found it absolutely hilarious."
And after seeing the flag for sale, 26-year-old Joe decided he could have some fun with the forlorn flag merchant.
He began to contact the seller with an influx of ridiculous questions - including an enquiry into whether the flag gracefully fluttered or wobbled.
In case you're wondering, the seller confirmed that the flag did in fact gracefully flutter. Good job, because who wants a wobbly flag?
Give him his due, the seller put up with Joe's prankster ways, answering his questions as honestly as he could. He even warned, alarmingly, that the flag was a 'little hoe'. Or was it that it had a little hole? Damn spellcheck...
Joe wrote: "I can't just throw £3 around willy nilly without knowing the flag is genuine," and tried to barter the seller down to just £1.83 (to no avail, of course).
The conversation thread, which has gone on to get more than 6,000 likes, has been received as Joe being a bit of a bully, but he insists that it was nothing more than 'a bit of harmless fun'.
Joe added: "Never in my life have I bullied anyone, nor was I then - it's good to have some fun on social media, as long as it's in good taste.
"If people feel sorry for the guy, then from what I can see he's trying to sell loads of stuff. By all means drop him a message and help him out financially.
"If anyone would be interested to purchase the flag, then my research shows it's still available. However, they should know from the start, there is a hole.
"This information was not made apparent to me until it was nearly too late."
If only someone had tried to alert him sooner, this whole mess could have been avoided.
Words by Megan Walsh
Featured Image Credit: Caters News Agency