OK, put aside your concerns about whether it is a good idea to invite a listening device from one of the world's biggest companies into your home, it would be a real waste of money if the thing couldn't understand you in the first place.
This is why Amazon need to pour all of their research and development money into making a version of Alexa that can understand the Glaswegian accent - particularly after one woman struggled to get her virtual assistant to just play the one song she wanted to hear.
A Scottish woman called Marj Massie was innocently trying to get Alexa to play 'Something's Cooking In My Kitchen' by Dana.
However, the device refused to do it and was complaining that it couldn't find a song by a non-existent artist called 'Donna'.
This made Marj a bit angry. I mean, she could have just put it on the old-fashioned way, but she persevered with the infuriating machine regardless.
At one point, by at least the third time of asking, she lost the plot with Alexa and called the system a 'fucking cow', adding: "Fucking look it up, you cow! Alexa, stop being an arse."
Marj Massie. Credit: Deadline News
Whilst we can surely sympathise, there's nothing worse than trying to get your point across for ages and getting nowhere, Alexa - let's not forget - is an inanimate object.
In Marj's defence, she did try to ask nicely, but Alexa was having none of it.
Unfortunately for Marj, Alexa didn't respond to being called a 'fucking cow' either - object, remember?
Eventually the Glaswegian tries to get around the problem by putting on a ridiculous Cockney accent. Seriously, even Dick van Dyke would be proud of her efforts.
Credit: Deadline News
Naturally, as soon as Alexa was asked in a stupid English accent, the voice interaction software understood the request and played the song.
Marj was not impressed by that, either. She said: "Fuck off! You just hate Scottish people ya cow."
Luckily for us, she then uploaded the whole hilarious exchange to Facebook with the caption: "Alexa is racist and HATES SCOTTISH people. Proof."
Dana. Credit: Deadline News
So, there you have it - Amazon's Alexa is in fact a racist with a personal grudge against Scottish people.
Either that or she is an expert wind-up merchant.
Or a machine. Most likely a machine.
Hang on, is 'Scottish' a race now?
Featured Image Credit: Deadline News