Images help any presentation come to life. Endless lines of text, which the lecturer is just reading out anyway, are so dull it could put coffee to sleep.
Joshua Robinson Levine knew this straight away and knew that he had to liven up his presentation in some way in order to attract attention - and he did so outstandingly.
He'd written a 1,700 word essay on the Dakota Access Pipeline - a huge line designed to carry 20 million gallons of oil across Midwest America every day.
Understandably, as with anything of this nature, there are opposition groups. In this case, opponents include environmentalists and Native Americans.
Credit: BuzzFeed
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After the essay, Josh's lecturer asked them create a short presentation on their topics, and challenged them to use various multimedia components as visuals.
He said: "Each student was required to integrate - preferably to create their own - visuals for their presentation. Memes, tweets, and videos were encouraged."
Now, for any presentation, your opening slide and lines have to capture the audience. Hit them hard... Josh certainly did!
Credit: Twitter
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He'd gone for the new trend of using pornographic images, with subtitles - in this case to describe the size of the pipeline as 'so fucking big'.
Josh told BuzzFeed News: "My assignment was to make memes - I simply did as I was told."
Instantly, it went down a storm with his classmates, including those he didn't know too well.
Bernadette Robyn Villalpando tweeted the picture and said: "I don't really know the presenter all that well. He's kind of quiet and always gets to class late.
"I wasn't expecting something like that from him." It's always the quiet kids!
The rest of social media had a mixed reaction to it.
Did it go down well with the professor who was marking him, though?
"His presentation dealt with the challenge of determining what counts as 'success' when it comes to social-justice protests, how 'success' might be measured," the lecturer said.
"Needless to say, his opening meme grabbed the class's attention."
It would seem that these memes, often seen in tweets about football teams, are going to become some of the most popular of 2017.
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In 2016, that title fell to the one and only Harambe.
But as the year ended, Time magazine released a list of the most Googled memes, with Pokémon Go, Donald Trump and Making a Murderer all featuring. Go on, fill your boots with some recent nostalgia.
Featured Image Credit: TwitterTopics: University
