A lot of people get nervous when flying, simply because of the possibility of things going wrong while high in the air.
For those people the safety videos prior to take off really don't help. Being told what to do in case of an emergency seems to make you feel like an emergency is bound to happen. The people who aren't so nervous tend to ignore the safety instructions, because they're often quite boring.
So, in order for airlines to keep people interested and assure people that there's not a frightening few hours ahead of them, they have to think outside the box.
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British Airways have done this by recruiting a few famous faces to create a video for Comic Relief, directed by none other than Chabuddy G.
To be honest, when Gordon Ramsay, Rowan Atkinson, Ian McKellen, Thandie Newton, Gillian Anderson and so on are telling you stuff, you're more likely to pay attention.
"We hope you enjoy our new safety video, which we've created in collaboration with Comic Relief and some famous faces you'll probably recognise," British Airways wrote on Twitter.
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"You'll be able to see it on-board from 1 September 2017. Celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as Chabuddy G, for a coveted part in British Airways' new safety video, while simultaneously demonstrating the safety features and procedures on the aircraft."
As if that wasn't enough they've given us a behind the scenes look at it too, in which everyone seems to have an agenda against Chabuddy.
Credit: British Airways
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Chabudz, the selfless man that he is, is no stranger to charity.
As manager of Korupt FM, he organised for them to have a big collaboration with none other than Ed Sheeran earlier in the year for Comic Relief.
Despite the Korupt boys being well above the talent that the ginger singer/songwriter possesses, they gave him a chance, but he appears to blow it...
Credit: Comic Relief
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What a guy.
Featured Image Credit: British AirwaysTopics: british airways