You might have seen the videos of Ross Kemp celebrating during England's World Cup run. If not, where have you been? Also, you need to check out Twitter.
Ross, who became a star in Eastenders and has since gone on to great success in hard-hitting documentaries, has become just one of the memorable moments - alongside a banging heatwave - which has made this summer and World Cup so amazing.
Now, Ross has opened up to Good Morning Britain to explain his motivations behind the videos and just how much he is enjoying the World Cup experience.
"I have to watch it on my own, there is now a routine. I'm not going to jinx anything," said Kemp.
He's right: I'm sure Harry Kane, Gareth Southgate et al would be unable to kick footballs around at all without knowing that Grant Mitchell is in the same armchair that he was in for the Panama match.
Presumably he also chose a second string chair - a pouffe, perhaps, or a nice Ottoman - from which to view the Belgium game that England lost 1-0.
"There's a routine there and I'm not breaking it," said Kemp. "I generally have to watch it on my own as I'm a danger to myself and others. I am banished to the other end of the house."
Kemp was also questioned on why he watched the game without a shirt on - clearly by a presenter who has never seen an England football match before. He replied that: "A hot room, clearly," was the reasoning.
"I'm not going to change anything," he added. "I think we've played them (Croatia) six times, we've won four times let's make it five.
"I'm staying in my little hot room with my two beers, because it's working. We might stretch it to four [beers]. We should all be incredibly proud of those guys."
Whatever you're doing, Ross, keep it up. It's working a treat.
England's next game is on Wednesday night when they meet Croatia in the semi-finals. It's the first time the Three Lions have gone this far in a World Cup since 1990. Can they reach the final for the first time since winning it in 1966?
Featured Image Credit: PA