Love him or hate him, Ed Sheeran's new album has done bits and then some.
Divide (styled ÷) has broken first-day stream records on Spotify, beating The Weeknd who previously set the bar at 29 million with starboy in November 2016.
Sheeran doubled that, garnering 56,727,861 streams on March 3 alone.
Not enough for the British singer-songwriter, Ed lad went on to smash one-day stream records as well, with 'Shape of You' getting over 10 streams last Friday.
Good going, right? Stay seated, not only had Ed gone and tore his way through Spotify streaming records, but has gotten all 16 of his songs on Divide in the Top 50 chart.
Ed recently spoke about his desire to settle down by the time he turns 30, as his relationship with Cherry Seaborn becomes more serious.
He told OK! magazine, "I think the wheels should be in motion by the time I'm 30. But it's not really up to me.
"It's a two-way street. It has to be up to the partner as well."
He also admitted to flying back home recently to have Sunday lunch with Cherry's family.
"Yes, and it was really nice," he said. "I haven't been where I live since Christmas.
"So I had a day off in Germany but I thought it was more important to go home and see my parents and have lunch at hers."
Featured Image Credit: PA