After increasing pressure, a dramatic drop in shares and attendance plummeting, California has now banned SeaWorld's killer whale shows and breeding programme.
What can we say...
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Since the premiere of the incredibly revealing documentary, Blackfish, back in 2013, SeaWorld has faced problem after problem. Even Steve-O made headlines worldwide after climbing a 100ft crane in Hollywood to live stream a stunt in protest against the park.
He inflated a large, plastic killer whale on the crane which had 'SeaWorld sucks' written on it. Lad.
Well, Governor Jerry Brown has signed a bill which effectively ends SeaWorld's orca breeding and performances in California.
Earlier this year, the park announced that it was to end the orca shows. So, this new announcement is sure to make animal rights activists everywhere very happy.
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The Associated Press has reported that bill SB389 outlaws corporations and individuals' rights to breed orcas in captivity and those who break the law can be fined up to $100,000. There are exceptions for 'educational institutions who intend to research the animals'.
According to Marketwatch, SeaWorld's shares have dropped over 62 percent since 2013. Coincidentally, that is the same year that Blackfish hit our screens.
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