Police have allegedly seized a whopping £73 million pounds worth of cocaine branded with Lionel Messi's face on the wrapping.
According to Twitter user barcastuff_real, the Argentinian's name and face has been used on 1,417 kilograms of the class A drug found in Peru.
The tweet was supported by a picture showing five packages wrapped in cling film.
Underneath the film is a picture showing Messi in his Barcelona kit, alongside his name.
It's not exactly a shaving foam endorsement, is it? (I am not stating that Lionel Messi has endorsed coke).
It comes at a time where the footballer's future with Barcelona remains as speculation.
Ex Man Utd manager Sir Alex Ferguson recently told ESPN FC that he expects Spain dominance in European football to fade with the eventual exits of Ronaldo and Messi.
"I think success is cyclical," he told Sebastian Salazar. "If you think about the 90s, it was AC Milan. In the 70s, Ajax and Bayern Munich. In the 80s; Liverpool. In the 90s; Italy, AC Milan. Then England had a great spell with three teams about six years ago all in the semifinal. We [Man United] were in three finals in four years.
"[Now] the domain is in Spain. There's no question about that. The same question could be asked about why are the German teams, why are Bayern Munich not winning the Champions League? Why are the Italians not winning it? Why are the French not winning it? And why are the English not winning it?
"I think the moment, the cycle is with the Spanish teams. They're the best, and that's why they're winning it. But that will change, that can change. You know, [Cristiano] Ronaldo will get older, [Lionel] Messi will get older. Can they replace these players? And I think the cycle will change."
Only time will tell.
Featured Image Credit: @barcastuff_real/Twitter