This summer we're partnering with the RNLI to tackle the male dominated statistics in relation to accidents in UK coastal waters.
A staggering 84 percent of the people who lost their lives in 2015 down by the sea were male. Just let that information sink in for a moment. Eighty. Four. Percent.
We hope that this partnership in support of RNLI's Respect The Water campaign will help prevent circumstances like those that faced Anthony Miller, who drowned in Newquay less than two years ago.
Anthony was aged only 23 when he lost his life, as a seemingly harmless dip in the water ended tragically. This is his story.
Keep a look out for more about Respect The Water throughout the summer or go to www.rnli.org/RespectTheWater to find out more.