Given the man's following, you'd expect anything starring actor-turned-performance artist Shia LaBeouf to smash.
Boy, are you wrong.
LaBeouf's latest film, Man Down, has tanked big time.
The war film has grossed a measly £7 at the UK box office according to data gatherer comScore, which, for scale, is less than the cost of a crate of beer.
Man Down (more like Film Down, yeah?) sees LaBeouf star as a US marine suffering from PTSD from his time in the war in Afghanistan. It also stars Gary Oldman, Jai Courtney and Kate Mara, among others.
Also released on digital platforms, the film was only screened at one cinema (the Reel Cinema in Burnley) but the box office result is still disappointing.
Paul Dergarabedian, Senior Analyst at comScore told LADbible: "For Man Down and all other films that we track, we collect actual grosses from all cinemas nightly, based on their reported ticket sales.
"Interestingly the film earned a not insignificant $454,490 in North America in the wake of its Dec 2, 2016 release.
"Perhaps all this talk about the €7 takings will boost interest in the film on home video since it's currently on iTunes - I believe people may want to check it out and see what the fuss is about," he added.
The Guardian, however, called it 'unbearably self-important and heavy-handed'.
Critic Wendy Ide said: "Is LaBoeuf alone reason enough to watch Dito Montiel's crude study of PTSD? I rather think not - it's a film with a laboured twist and a horribly over-designed aesthetic. A scorched, coffee-stained colour palette is meant to evoke a post-apocalyptic future, while elsewhere there is so much soft focus, you start to wonder if there's something wrong with your eyes."
It will be released on DVD and Blu-ray next month.
Onwards and upwards, Shia.
Featured Image Credit: Lionsgate