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February 15th 2017  Shares

'Call Of Duty' To Go 'Back To Its Roots' Reveals Activision

Josh Teal in  more

It's the news we've all been waiting for, Activision has announced that it is to take Call of Duty back to "its roots".

During a conference call last Thursday to investors, the publisher's chief executive, Eric Hirshberg, and chief operating officer, Thomas Tippl, admitted that commercial performance for Call of Duty: Infinite Warfare had been moderately less rewarding than previous releases.

Image: Black Ops III/Activision

It would appear that fans of the gaming series, which traditionally takes place during World War II, have struck a chord with Activision.

It said: "In 2017, Activision will take Call of Duty back to its roots and traditional combat will once again take centre stage.

"This is what our dedicated community of Call of Duty players and Sledgehammer Games, which has been developing this year's title, are the most excited about. It's clear that, for a portion of our audience, the space setting just didn't resonate."

"We have a passionate, experienced studio deeply committed to this direction, and despite the risks we saw, we believe it is important to consider the passions of our game teams in deciding what content to create."

Another interesting thing to take from the conference call is the fact COD: Black Ops III continues to sell well, even though it was released in 2015, which is basically decades in game-years.

Activision made $3.8 billion (£3.05 billion) last year from in-game purchases of items and weapons alone.

Featured Image Credit: Black Ops III/Activision

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Josh Teal

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