An unbeaten record is one that we try and extend as much as we can. From 1981 to 1986, Pakistan's Jahangir Khan won 555 consecutive squash games.
In 2010, Dutch wheelchair tennis player, Esther Vergeer, retired with an active 10-year-long winning streak of 470 matches.
Now, Ray Cox has seen his record of 11 years at the top of Gamerscore, the ranking for top Xbox gamers, come to an end because he got married and went on his honeymoon.
Ray 'Stallion83' Cox took time off the Xbox to go away with his loved one.
According to Eurogamer, Cox has held the world record Gamerscore 'since achievement-hunting first became a thing'.
The title has now been handed over to Stephen 'Smrnov' Rowe - although how long that title will last for is anyone's guess.
The Xbox Achievements twitter feed were quick to point out that Ray had slipped from the top, although his reply was pretty witty.
Smrnov wrote to his fans to thank them for their support. He said: "First off, thanks to everyone who sent messages of congrats. I appreciate it. I think it surprised most of you and myself really as it was never my goal to overtake Stallion 83."
He continued to say that he fears his top-of-the-tree title may be 'short-lived' as he focuses on completing games rather than winning points by whatever means necessary.
On his blog, Smrnov also highlighted the ultimate dedication that it takes to be number one.
"I was sitting on a bunch of easy games," he said, "while inching closer in Gamerscore. Couple that with a 5-day long weekend with no distractions it was a good a time as ever to try."
Looks like the honeymoon period is over both players.
Featured Image Credit: PA