A study has proven what we knew all along, no one gives a fuck about your holiday photos, so stop posting them on social media.
This time of year holiday snaps are rife on Facebook and Instagram, aren't they? And, let's be honest, do any of us actually care where our mates are or if they're having fun if we're not there, too? No. No, we do not.
In fact, a whopping 73 percent of us get annoyed when looking at other people's poorly taken photos of old buildings, beaches and cheap cocktails that have more sugar than alcohol in them.
To flip this statistic, though, a massive 77 percent of people still post their holiday snaps, even though they know the majority of people don't give a fuck. Are you one of those people? I bet you are.
One in five of holiday-picture-posters does it to show off, the study found, whereas one in ten do it to make others jealous. I feel like they're sort of the same thing.
Ah, the seflie stick/holiday photo combo. (Credit: PA)
Adam Beckett, propositions director at Aviva, which carried out the research, said: "A holiday is, for many, a time to switch-off and have a rest but it would seem that taking a break doesn't apply to social media.
"Long gone are the days when the first-time British holidaymakers would see their snaps was in the chemist after they got home.
"Now, we're sharing our holiday memories as soon as they happen, and with a much wider circle of friends and family."
Yeah, but, no one bloody likes it, Adam - that's the point, here.
If you're wondering what the least favourite type of holiday photo is, it's a photo of someone's legs with the caption 'hotdogs or legs?' seems like that joke is dead in the water.
I don't know if that is the worst one. What about the pre-flight drinks post? That's pretty fucking annoying to look at when you're stuck on a train, with no air conditioning, on your way to an office, with no air conditioning, to work for eight and a half hours.
What do you reckon? Will any of this make you think twice before posting?
Featured Image Credit: PA