Right now, Conor McGregor is less than a month away from the biggest fight of his career, and arguably the biggest in boxing history.
He's managed to talk the talk, and seems confident of his own chances in the ring against Floyd Mayweather - the fighter with a perfect 49-0-win record.
But someone else is talking, and seemingly putting McGregor in his place.
Nicola Adams, the double-gold medal winning Olympian, has claimed that she, too, could defeat the MMA star.
Adams, who won the flyweight gold at both London 2012 and Rio 2016, told Sky Sports News: "I can see the interest, for me, Floyd Mayweather's going to win hands down."
When asked if she would see off McGregor, she added: "Yeah definitely in the boxing ring, I don't know about in the octagon."
Adams seemed somewhat critical of the event which will take place on August 26.
"It's just a show really for everybody, a bit of a performance, a bit of entertainment," she said.
"It's not something you see every day, a UFC fighter boxing a top-class boxer, I definitely see Mayweather winning by knockout."
The current odds see Mayweather at 1-4 favourite, with McGregor at 6-1.
Over the past few weeks, the pair have been participating in four press conferences, both in America and Europe.
Not one has passed without a headline or controversy.
The first witnessed Conor McGregor greet Mayweather wearing a black pinstripe suit. However, on closer inspection that pinstripes actually were embroideries of the phrase 'Fuck You'.
The second witnessed Floyd walk out draped in the Irish flag, which angered McGregor, before 'Notorious' pulled out Mayweather's rucksack, called him a schoolboy, opened the bag, and revealed $5,000 in cold hard cash.
At the third, more money was involved. Well, 'Money' Mayweather is titled so for a reason. This time the American threw money at McGregor.
And at the fourth, in London, McGregor had the audacity to slap Floyd Mayweather's bald head. Brave.
With media duties now over until just before the fight, one man took it on himself to take over McGregor's position.
Islam Badurgov, a street workout expert from Kazakhstan, applied a fake beard, donned the open shirt and sunglasses and strolled around Los Angeles - fooling many fans.
The war of words will undoubtedly continue, and the countdown continues.
Featured Image Credit: PA