'No one likes us' - a famous chant from Millwall supporters, but now, after learning the tale of a LAD from the recent London terror attacks, opinions may change.
47-year-old Roy Larner battled the three machete-wielding jihadis with bare fists and shouted: "Fuck you, I'm Millwall!"
Roy was enjoying a pint in a pub when the attackers ran in with machetes, chanting, "Islam, Islam!" and "This is for Allah!"
He's now been hailed as the Lion of London Bridge, a reference to his football club's nickname. But like any true set of football fans, his mates have been sure to keep his feet firmly on the ground.
They've presented him with a book called Learn to Run - a tongue-in-cheek gesture, praising him for not hiding when the terrorists entered the building.
Roy was knifed eight times by the attackers at the Black & Blue restaurant and bar. He fearlessly shouted back and fought them alone, saving countless lives and allowing others to escape in the process.
Hero Roy told The Sun from hospital: "They had these long knives and started shouting about Allah. Then it was, 'Islam, Islam, Islam'.
"Like an idiot, I shouted back at them. I thought, 'I need to take the piss out of these bastards.' I took a few steps towards them and said, 'Fuck you, I'm Millwall.' So they started attacking me."
Roy claimed he shouted it a second time, and described it as 'the worst thing' he could have done as they carried on attacking him.
"I stood in front of them, trying to fight them off. Everyone else ran to the back. I was on my own against all three of them, that's why I got hurt so much.
"It was just me, trying to grab them with my bare hands and hold on. I was swinging. I got stabbed and sliced eight times. They got me in my head, chest and both hands. There was blood everywhere."
Millwall FC have come out in praise of Roy too. A spokesman for the club said: "Millwall Football Club wishes to commend Roy Larner for his immense bravery in incredibly terrifying circumstances, and indeed all other members of the public whose actions helped to save others. That praise is extended to our remarkable emergency services, who proved yet again what an asset they are in protecting the public against these heinous acts.
"Millwall stands together with all other football clubs and organisations in offering its absolute support to those in need following the tragic events of last Saturday night."
Roy said that none of the blows were straight at him, otherwise he fears he may not be here to tell the story. Although two of the men did get past him, he held one up for 20-30 seconds.
His 78-year-old mum, Phyllis, said: "He's fearless, my son. He'll give as good as he gets. He's quite nippy and lippy and wouldn't back down from a fight. He wouldn't care who it was or if they had a knife or gun."
The three terrorists were killed within eight minutes of the first emergency service call. Police responded to reports of a van ploughing into pedestrians on London Bridge at 10.08pm. Witnesses described seeing a white van travelling at around 50mph before it swerved into a crowd of people.
The van then continued up the road to Borough High Street, where it crashed into a pub and the attackers jumped out. The attackers then began stabbing and slashing people in bars and restaurants.
However, in the face of adversity again, as in Manchester just two weeks earlier, it's the stories of the LADS that make the headlines.
Roy, who recently watched his Millwall side win promotion from League One to the Championship at Wembley in the play-offs, said he "just did what I had to do."
There is a petition for Roy to be given the George Cross - the highest gallantry honour a British civilian can be given.