Piers Morgan has expressed his dismay at a young woman showing a bit of boob again.
After previously criticising Emily Ratjakowski and Kim Kardashian for posing topless together on Instagram for effectively 'killing feminism', he has now directed his ire at Emma Watson.
The Harry Potter actress has gained some disapproving attention last week when she posed for Vanity Fair.
In an interview with Beauty And The Beast co-star Dan Stevens, the 26-year-old reacted to the response, saying she was "quietly stunned" by it all.
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"Feminism is about giving women choice.
"It is not a stick with which to beat other women with.
"It's about freedom, it's about liberation, it's about equality.
"I really don't know what my tits have to do with it."
Good Morning Britain's Piers Morgan chimed in on Twitter, saying, "Oh pur-lease! That's why she did it."
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Elaborating in a Daily Mail article, he said: "It was no accident that she chose to take off her clothes and parade topless under a skimpy white crocheted bolero jacket. She knew exactly what she was doing."
Discussing her comments regarding her view of the 'artistic' pictures, Morgan argued: "They [actresses] tend to take a much dimmer view of women who pose as topless Page two girls in British tabloids."
He added: "I don't want to be too harsh on Emma Watson, not least because she is still young and should be allowed to evolve her views as she ages.
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"She's also in many ways a very impressive young lady - an excellent actress who conducts admirable work as a United Nations ambassador.
Image: PA
"But by posing for this Vanity Fair photo, she exposed not just her breasts.
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"She also exposed herself to some as a feminist fraud; someone who professes to want other women to have the 'freedom and liberation' to decide how they behave as feminists, but who actually wants to dictate to them how they behave as feminists."
Featured Image Credit: PATopics: Piers Morgan, Emma Watson