There's never been a more true saying than: "Food tastes better when it's free". You could be handed a turd burger, but it'd still taste good because it's free.
It's why we try and collect vouchers, bus tickets with offers on the back, download apps and do all sorts to, at the very least, get money off meals.
Any time there's a sample stall set up at a supermarket we all flock to it with no intentions of 'sampling' anything, we just want to eat something without paying.
So it'll please everyone to learn that you could be in with a chance to get free Domino's for a year.
The pizza supplier and curer of hangovers has announced its own 'Honours List', the Mirror reports, known as the Order of the Domino's Empire (ODE). It's a bit like being knighted for being a pizza lover.
To get on the list, people should be 'exhibiting extraordinary services to sport, entertainment and humankind'.
It's very similar in its concept to Nando's black card, but you get a medal which is a pepperoni pizza, and that's much more prestigious for any food lover.
However, you don't necessarily have to be a public figure or someone of note to be in with a chance, as friends and family can nominate people at [email protected]. I've just put forward my girlfriend in the hope that she's picked and I can get free pizza.
"We want to reward those who also go 'above and beyond', specifically within the fields of sport, entertainment, and humankind as a whole," spokeswoman for Domino's, Louisa Butler, said.
"We are really excited about awarding the first ODE honours later this year, both to faces we know and some lesser known people who are equally deserving to be recognised."
If you miss out this time round, however, it'll be back next year as it's reportedly an annual thing.
Chances are these two won't be on the list...
In a 40-second clip of CCTV footage, Daniella Hirst is seen performing a sex act on Craig Smith while staff prepared their 12-inch pepperoni.
Danilella says she's 'open-minded' about public sex. Credit: Facebook
Danilella said: "I'm very open-minded about sex and public places - I love the thrill you may get caught.
"But obviously I never thought we'd get caught like this and end up all over the Internet."
Craig added: "After ordering the pizza we talked about all the places we'd had sex with each other.
"Our top five include a bus, a van, a hotel, swimming pool and a field. We wanted to see if we could top it.
"We got a bit frisky and one thing led to another. Domino's is definitely now our number one - going to be hard to top it."
The couple had spent the weekend drinking in Leeds for Craig's birthday when they got the train to Scarborough on Saturday evening. They felt peckish so headed across the road to Domino's, where they threw caution to the wind and went at it.
Speaking about their viral fame, Daniella said: "We woke up the next morning and our friends told us about the CCTV - we just laughed about it going viral. That's just the type of thing that happens to us."
Featured Image Credit: Domino's