More and more these days adverts are used to promote more than just a product, but rather shine a light on humanity.
John Lewis' Christmas ads are a prime example of this, as each year they come up with an abstract way of showing togetherness between everyone during the festive period.
Heineken are doing something similar with their latest ad, though this one is very, very powerful.
Credit: Heineken
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The idea that things can be smoothed out over a beer is something the majority of us abide by, believing that no issue is too big, should a pint of the golden nectar be not so far.
The Dutch company decided to put two people together who have opposing thoughts, but don't tell each person about their differences.
Instead, they set them a series of tasks in which they can get to know one another a little, before revealing where they differ.
One man is largely against the idea of transgender people, whereas the person he's paired with is trans. Another pair consists of someone who is passionate about climate change and someone else who believes it doesn't exist. The final couple is made up of a feminist, and someone who thinks all feminism is is "man hating".
Credit: Heineken
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To begin with each pair builds a stool each, before sitting on it and using five adjectives to describe themselves. Following that they try to see where they both have things in common, before finally constructing a makeshift bar and being shown clips whereby they reveal their differences.
Following the VTs they're given the option of leaving or staying for a beer and discussing what's just happened.
The idea of the #OpenYourWorld 'Worlds Apart' ad is that there's more that unites people than there is that divides them, and it pretty much proves this.
Obviously they're not trying to say that just because you're different to someone else you will both become best mates over a beer. It's more a case of just because you have opposing views on certain topics, it doesn't mean you can't find common ground elsewhere.
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Think of your friends right now - I bet one sticks out like a sore thumb because there's something like a football team he supports, or a TV show he likes, that you disagree with. But you're his mate, so there must be a lot more things you agree on.
It's also not saying that you should go and get leathered to cure your problems, it doesn't work like that.
Featured Image Credit: Heineken