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IKEA Responds To Designer Ripping Off Its Iconic Heavy Duty Bag

IKEA Responds To Designer Ripping Off Its Iconic Heavy Duty Bag

Nice.

Mark McGowan

Mark McGowan

You're most likely familiar with those massive blue bags from IKEA.

They're great for everything, furniture, beer, people, sheds, beer, cars, the list goes on.

They're that good in fact, designers are now ripping them off for fashion purposes.

They're called FRAKTAs, and French luxury fashion designer Balenciaga have released a bag that looks very similar to the heavy duty carrier, Inc. reports.

Credit: Barneys/Balenciaga

The Swedish mega store responded to the rip-off, that costs $2,145, claiming that it's not a touch on the original.

The ad was created by Ikea's agency, Acne, and they said:

  1. Shake it. If it rustles, it's the real deal.
  2. Multifunctional. It can carry hockey gear, bricks, and even water.
  3. Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
  4. Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
  5. Look inside. The original has an authentic Ikea tag.
  6. Price tag. Only $0.99

"I said, 'We'll have the creative work ready within two hours,'" Johan Holmgren, Acne's creative director, told AdWeek.

A spokesperson for Ikea told Today they were flattered to see their iconic tote being replicated. "Nothing beats the versatility of a great big blue bag!" the spokesperson said.

As much loved as the store is, it's not everyone's cup of tea.

This LAD blogged his trip there after he was dragged there by his missus.

He appears to be at IKEA under duress after his wife decided they needed a trip there - despite their apartment already being furnished.

Possibly to improve his shopping experience, he decided to document his whole trip, and I think you'll agree he's basically nailed every time you've ever been to IKEA.

He starts off looking a bit confused, because, as previously mentioned, his apartment is already furnished...

Look, at least there's food. Imagine this experience with no food.

The food leads to tragedy, though:

Lots of things you know you have no use for, but, still, you're here now so you may as well spend some money.

I have never been to IKEA and not bought a candle, to be honest.

Ah, here we go. The Official IKEA Couple Argument - it's not in the catalogue, but is as much a part of the Swedish shop as bookcases called Billy.

Time to check out some more stuff you don't want or need, but because of the stupid layout you end up looking at. I'm starting to feel that rage just looking at these pictures.

Fuck knows why IKEA stocks cuddly rats.

You'll never use these, but you'll probably buy some because you're a grown up now and measuring spoons seem like something you ought to own.

'Ooo last chance...' that just means no one else wanted it, probably with good reason.

This is definitely one of those plants people tell you are low maintenance and almost impossible to kill and it dies within three days of living with you. IKEA has stung me a few times with that one.

Yeah, I think it was this exact plant.

Whoops...

Is that Jack Nicholson's character from The Shining in front of them?

Ah, all's well that ends well.

All images credits: Imgur

Until next time, IKEA.

Featured Image Credit: PA