Job hunting is the absolute pits and there's nothing more soul destroying than sending out 100 copies of your CV and hearing nothing back.
However, this lad has come up with a genius way to ensure potential employers have to take notice of him.
Marketing specialist Lukas Yla dressed up as a courier and hand delivered his CV, disguised as a box of doughnuts.
Advert
Credit: Lukas Yla
He told Metro.co.uk: "I was looking for the most direct way to reach decision makers at the companies. I thought that I might fail competing only on 'resume' level with other candidates that have work experience in San Francisco.
"So, as a marketing specialist, I performed a SWOT analysis of myself, my competition, my target audience and crafted this job-hunting campaign.
Each box contains this message:
Advert
Credit: Lukas Yla
The 25 year-old, who just moved from Vilnius, Lithuania, to San Francisco, says his doughnut idea was carefully constructed.
"It might look like a stunt, but it was a precisely crafted campaign, that went through multiple iterations until it started succeeding. Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences, and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximise ROI of the campaign."
Lukas, if you're reading this, please know I'd definitely give you a job if you sent me doughnuts.
Advert
Featured image credit: Lukas Yla
Featured Image Credit: