PewDiePie has been dropped by Disney after allegations of anti-Semitism.
The decision came after several videos he published onto his YouTube channel included references to Nazism or anti-Semitic images.
The YouTuber, real name Felix Kjellberg, was involved with Disney through Maker Studios. The brand refers to itself as the 'original creator network' and bring together a whole host of YouTube stars.
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PewDiePie has accepted that some of his content could be deemed as offensive. However, he added that he didn't support "any kind of hateful attitudes".
Maker Studios said: "Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate."
The most controversial video involved the YouTube star paying two Indians to reveal a message which read 'Death to all Jews'.
In the upload he talks about his new-found love for website Fiverr, on which you can pay people to do loads of weird stuff for $5 (£4).
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One feature has two young men fighting over a scroll only for one to seize and unfold it, revealing a message of your choice.
This could be a birthday wish or a 'subscribe to my channel'. Kjellberg contributed to a video which unveiled the controversial message.
Image credit: Pewdiepie / YouTube
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Service providers for Fiverr are typically from less-affluent countries, where English isn't the first language, thus creating problems like the above.
A 'shocked' Kjellberg sits in his chair, hand-on-mouth, as he sees the men dancing around and laughing, holding the antisemitic sign in the air.
Image credit: Pewdiepie / YouTube
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"I don't feel good," he says. "I don't feel too proud of this, I'm not going to lie. I'm not anti-Semitic or whatever it's called. It was a funny meme, and I didn't think it would work... I swear, I love jews. I love them."
Kjellberg's Fiverr account was then banned/removed, according to a tweet.
After he was criticised, he said he was "trying to show how crazy the modern world is, specifically some of the services available online" and that people "would say anything for five dollars".
He said it was "laughable" to suggest he endorsed that message but added that "though this was not my intention, I understand that these jokes were ultimately offensive".
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Last year, Pewdiepie hit headlines after he announced he was going to delete his channel as soon as it hit 50 million subscribers in protest to the apparent changes made to the video sharing website.
"I honestly thought YouTube was about what content people want to watch but it seems like it's becoming less and less of that, it's not about who you want to watch it's about who's going to yell the loudest," he said at the time.
"If YouTube is focusing away from creator-based content and less personality-based, well then don't be surprised if personalities start leaving YouTube."
Kjellberg in 2015. Credit: PA Images
He revealed that YouTube got in touch with him around the time. A spokesman for YouTube later told the Independent: "Some creators have expressed concerns around a drop in their subscriber numbers.
"We've done an extensive review and found there have been no decreases in creators' subscriber numbers beyond what normally happens when viewers either unsubscribe from a creator's channel or when YouTube removes spammed subscribers. We do the latter to ensure that all creator subscriber numbers are accurate."
When push came to shove, Kjellberg - who earned £12 million in 2016 - eventually deleted an old account instead, lapping up all the baited media reaction in a video on his main channel.
Featured Image Credit: PA Images