Jimmy Choo Advert Featuring Cara Delevingne Branded 'Sexist'

A Jimmy Choo advert featuring Cara Delevingne being whistled at and cat-called while walking down New York streets has been branded as sexist.

Credit: Jimmy Choo/YouTube

The actress and model can been see wearing a red dress and glittery boots as men on the street tell her she looks great, but, not everyone is a fan of the advert with some calling it out for being 'sexist' and 'tone deaf' following the #MeToo movement.

The advert has come in for a lot of flak on social media with some questioning the timing of the advert, as the entertainment industry is dogged with allegations of sexual assault and abuse.


Others have critised the fashion label for promoting and glamourising cat-calling:


The #MeToo campaign began in the wake of allegations of sexual misconduct by film producer Harvey Weinstein, who has denied all accusations of non-consensual sex, but has admitted that his actions have 'caused a lot of pain'.

Delevingne has previously spoken out about how Weinstein had made her feel uncomfortable on several occasions in the past. In a lengthy Instagram post she said that he had once told her she would 'never get the role of a straight woman' if she was openly gay in Hollywood, as well as inviting her to his room.

She finished the post by saying: "I felt guilty as if I did something wrong. I was also terrified that this sort of thing had happened to so many women I know but no one had said anything because of fear."

Perhaps because of this, a number of people took to social media to say that they were 'disappointed' she had chosen to be involved with the campaign:



The Jimmy Choo advert, which is called 'Shimmer in the Dark', hasn't pissed everyone off, though, others have spoken out to say that people are overreacting to the advert.


Delevingne has not publicly responded to the comments yet.

Featured Image Credit: Jimmy Choo

Claire Reid

Claire Reid is a journalist at LADbible. Claire graduated from Liverpool John Moores University with a BA in journalism. She’s previously worked at Trinity Mirror. Since joining LADbible, Claire has worked on pieces for the UOKM8? mental health campaign, the Yemen crisis, life in the Calais Jungle as well as a profile of a man who is turning himself into a cyborg.

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