Rihanna has blasted Snapchat saying the company is 'bringing shame to domestic violence victims' after it hosted an ad asking users if they would rather 'slap Rihanna or punch Chris Brown'.
The ad, which has since been removed, caused a huge backlash after it was shared earlier this week, with many people vowing to delete the app.
Until now, the singer has kept quiet over the incident. However, today she took to Instagram to write: "Now SNAPCHAT I know you already know you ain't my fav app out there!
"But I'm just trying to figure out what the point was with this mess!
"I'd love to call it ignorance, but I know you ain't that dumb!
"You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!!"
The star made it clear that she wasn't bothered about her own feelings, but that the ad could have made other survivors of domestic abuse feel 'let down'.
Posting: "This isn't about my personal feelings, cause I don't have much of them...but all the women, children and men that have been victims of [domestic violence] in the past and especially the ones who haven't made it out yet...you let us down!
"Shame on you! Throw the whole app-oligy away."
The ad appeared to be a vile reference to Rihanna's relationship with rapper Chris Brown, which ended with him being convicted for assaulting her in his car back in 2009.
A spokesperson from Snapchat told the BBC the poll went out 'in error' and was removed straight away.
The spokesperson said: "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.
"We are sorry that this happened."
Dozens of fans, including celebrities, have since Tweeted in support of Rihanna saying they will be deleting the app:
As yet, Snapchat haven't made an official comment regarding Rihanna's post.
Featured Image Credit: PA