A Petition Has Been Launched To Get Iceland 'Rang-Tan' Advert On TV

There have been some pretty controversial adverts over the years, some have even been banned. Some have been banned and it's left heads scratching as to why - this seems to be the case with Iceland's Christmas ad 'Rang-tan'.

After the ad was launched it was banned from television broadcast by watchdog Clearcast as they were 'concerned it doesn't comply with the political rules' - but this decision has left some people furious, furious enough a petition has been launched to lift the ban.

For 2018, Iceland went on a different course for their festive campaign and decided to raise awareness of the impact of palm oil and it's uses has on the rain forests - instead of airing a product-led advert.

The ad tells the story of deforestation caused by palm oil production and want - along with this it highlights the dangers it poses to endangered animals, like orangutans.

A Petition Has Been Launched To Removed Ban On Iceland Advert. Credit: Iceland Foods
A Petition Has Been Launched To Removed Ban On Iceland Advert. Credit: Iceland Foods

At the end of the ad, Iceland say it has dedicated it to the '25 orangutans killed every day' because of the production of palm oil and that it would be removing palm oil from all their own-brand products.

Since the ban, a petition has been started which states: "Iceland released a Christmas advert today highlighting the devastation caused by palm oil products. It was a beautiful and important message. But the TV regulators have banned the advert, for being too political!"

People have taken to social media, furious with the decision, saying it gives out an important message.

On person tweeted: "I've just watched the ad I don't think there's anything wrong with it, I showed my 7 yr old & she said aww poor Rang-Tan! Understands the whole story, think it's a good way to show ppl what exactly going on.. Well done @IcelandFoods shame on them who banned it."

A Petition Has Been Launched To Removed Ban On Iceland Advert. Credit: Iceland Foods
A Petition Has Been Launched To Removed Ban On Iceland Advert. Credit: Iceland Foods

Another said: "It's disgusting it has been banned. I would rather see an advert like this with the strong message for our environment than the usual ones showing how much food you should buy and most of the time be wasted!!!"

A third commented: "So an advert highlighting how palm oil contributes to rain forest destruction (equivalent of 300 football fields an hr, just FYI) is 'too political' for TV, but Army recruitment adverts aired during prime time and aimed at teenagers are... fine."

In a statement, Clearcast said: "Clearcast is the body responsible for clearing ads on behalf of the four major UK commercial broadcasters.

"Clearcast is not a regulator and we do not ban ads. The Iceland ad submitted to us is a Greenpeace film which has been appearing on the Greenpeace website for a number of months."

Iceland Foods tweeted out: "For clarity it's not the ASA who have banned the ad. Clearcast, the body responsible for vetting adverts in the UK decided that Rang-tan could not be aired, hence the ban."

Featured Image Credit: Iceland Foods

Rachael Grealish

Rachael is a NCTJ qualified journalist from West Cumbria, with a passion for news, features and journalism. Outside of work Rachael loves plenty of coffee, running and reading.

Next Up

arrow-down arrow-left arrow-right arrow-up camera clock close comment cursor email facebook-messenger facebook Instagram link new-window phone play share snapchat submit twitter vine whatsapp logoInline safari-pinned-tab Created by potrace 1.11, written by Peter Selinger 2001-2013