Seth Rogen has made a name in Hollywood for being an actor who can certainly portray the classic stoner.
So it should be no surprise that he's launching his own weed company, called Houseplant.
The comedian - famed for his love of the reefer - has teamed up with screenwriter Evan Goldberg and Canopy Growth Corp to launch the Toronto-based company.
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In statement the Canadian actor and writer thanked their 'great friends and colleagues' for their support.
It reads: "We have been working on this quietly for years and seeing everything come together is a dream come true.
"We could not be more passionate about this company and are dedicated to doing everything the right way. It is extremely important to us to treat cannabis with the reverence it deserves. What a time!"
According to the Houseplant, Canopy has a 25 per cent stake in the business. The firm has also invested some capital - though a precise figure wasn't disclosed - and will provide facilities, expertise and infrastructure in order to grow cannabis.
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Canopy president and co-chief executive Mark Zekulin said in a statement: "We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision."
As you can imagine, this has gone down a storm with the funny man's fans, who were quick to offer their support for their hero's new venture.
The Pineapple Express star confirmed the news on his Twitter account, saying it had been years in the making but was finally on its way.
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His tweet said: "After five years of hard work, I'm pleased to be launching my cannabis company, Houseplant. Thank you."
One person commented: "Thank you for taking the time to do it right, it's truly going to be an experience."
As second fan said: "So dope to watch such a legend achieve multifaceted goals. Inspiring isn't even the word man. All this while staying humble and hilarious and that's not easy!"
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A third then joked: "Can I get a sample of your product? I will write a meaningful and truthful review."
The actor also shared the news on his Instagram page, with the same caption as his Twitter announcement and links to the official Houseplant page.
Rogen isn't the first celebrity to try their hand in the cannabis industry. Two years ago actor and director Kevin Smith - best known for his role as Silent Bob - signed a licensing agreement with Hamilton, Ont.-based cannabis company Beleave Inc.
And in 2016, rapper Snoop Dogg agreed a deal with Canopy to grant the exclusive right to use certain content and brand, such as Leafs By Snoop.
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