Coca-Cola Releases First Alcoholic Beverage In Japan
Coca-Cola are the clear giants of soft drinks - or as I call them 'mixers' - and until now they've been content with that. However, the company is dipping its toe in the alcohol market with a lemon-flavoured boozy drink and I am all for it.
Lemon-Do was launched in Japan today and is available in three, five or seven percent alcohol, so it up to you how drunk you get, I guess. Nice touch.
The 330ml cans cost just 150 yen (about £1/$1.33) and come in 'sour lemon'. They're edging their way in to the country's popular 'chuchai' or 'chu-hi' - alcopop - market and will be marketed towards young women, according to the Daily Mail.
But, come on, it's 2018 and I'm all for equality, so if fellas fancy knocking back a few there'll be no judgement here.
In an interview on the Coca-Cola website from earlier this year, Jorge Garduño - the president of Coca-Cola's Japanese business unit said: "We're also going to experiment with a product in a category known in Japan as Chu-Hi. This is a canned drink that includes alcohol.
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas.
"Traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavoring."
Sounds good to me.
However, he had some pretty devestating news for those of us outside Japan who might to give these cans a go, adding: "The Chu-Hi category is found almost exclusively in Japan. Globally, it's not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.
"But I don't think people around the world should expect to see this kind of thing from Coca-Cola."
I think I speak for all of us when I say that the good folks at Coca-Cola need to pull their fingers out and get this on shelves in the UK.
Featured Image Credit: PA