Cannabis fizzy drinks are now a thing. While we're getting used to seeing food and drink companies take on CBD products, this time a CBD company has actually bought some of a soda company in the US.
Here's the boring business chat: a quarter of the US drinks company Jones Soda is now owned by Heavenly Rx - the 'hemp focused subsidiary of SOL' - which is basically just a massive investment company.
Now the bit you actually want to read about. CBD - cannabidiol - is one of two active ingredients in cannabis. Before you start to get excited or worry for the state of society - depending on your thoughts on cannabis use - it won't get you high.
If you want to get high from cannabis - not that we would ever advocate that type of behaviour - it is the other active ingredient that does that. THC (tetrahydrocannabinol) is the psychoactive ingredient in weed that causes all of the things you'd traditionally associate with marijuana.
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CBD, however, is becoming more widely recognised for having medical benefits. For example, it can be used to ease chronic conditions such as arthritis and offer respite to people who have anxiety and depression.
The soda company is hoping its new CBD-based offerings will help build the overall brand up with refreshed marketing efforts.
"Completing this funding with a strategic partner that has vast experience in the retail industry is a significant step forward for Jones Soda," Jones Soda chief Jennifer Cue said in a statement.
"We believe that Heavenly Rx seeking out the Jones brand is a testament to our unique beverages that resonate well with consumers, and we expect their involvement will help accelerate future CBD-infused beverage brand development."
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"We also believe this partnership will further bolster our product portfolio and significantly expand the network in which we sell our products, while maintaining the independent, rebellious and fun brand image that customers have come to love."
They aren't the first to jump on the CBD hype.
Even ice cream giant Ben and Jerry's have said they want to sell CBD-infused products.
In a message on their website, they said: "You probably already know that we're fans of all things groovy.
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"So it's no surprise that we can't wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it's legalised at the federal level."
Who'll be next on the CBD bandwagon?
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