​Greggs To Launch Vegan Sausage Rolls Tomorrow

These days, there are plenty of meat-free alternatives to cater to the ever-growing community of veggies and vegans.

But until now, there's been one thing that they've most certainly not been able to enjoy: the humble Greggs sausage roll, which we all know truly is one of life's greatest pleasures.

Well, now the non-meat eaters will be able to join in on the party, as Greggs is launching a brand new vegan version of the revered treat.

The vegan sausage roll will launch on 3 January, and will be available in 950 of the 1,900 Greggs stores across the UK. It'll be yours for the bargain price of £1.

The product has been launched to tie in with Veganuary. Credit: Greggs
The product has been launched to tie in with Veganuary. Credit: Greggs

So if there's not even a sniff of meat or dairy in there, what exactly does the vegan-friendly version entail? Yep, you've guessed it: the puff pastry comes stuffed with veggie staple Quorn instead of sausage meat.

Greggs has admitted the new product has been launched to tie in with Veganuary, a campaign that urges people to go vegan for the month of January.

Roger Whiteside, chief executive at Greggs, said: "Like many food retailers we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a vegan version of our famous sausage roll for some time now.

"It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary."

News of the vegan sausage roll was revealed via a leaked email to PETA earlier this month.

According to the Mirror, the note read: "We're really excited about the launch of the Vegan Sausage Roll as we know you and our customers will be too."

But the time has now come for the meat-free sausage rolls to hit shelves - just in time for those attempting Veganuary, which, now in its fifth year, has seen participants more than double each year.

In fact, this year has seen such a surge, that a whopping 10,000 people signed up to the campaign in the run up to the new year.

Rich Hardy, Head of Campaigns at Veganuary, dubbed 2019 the 'year of the vegan', explaining that this has been helped by the increase in available vegan products.

"The secret to Veganuary's campaign success has been a combination of its month-long pledge series, its engaging content, the celebrity support it attracts and its non-judgementalapproach to getting people to try veganism for the first time," he said.

"Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible."

Featured Image Credit: Greggs

Jess Hardiman

Jess Hardiman is a journalist who graduated from Manchester University with a BA in Film Studies, English Language and Literature, and has previously worked for Time Out and The Skinny among others.

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