Whether it's an oven pizza after a long day, beans on toast for a cheap breakfast hit or a quick-and-easy microwave meal, convenience food is popular with anyone who simply can't be arsed - which, let's face it, is most of us most of the time.
But sometimes things go a little too far, and many of us are left wondering what the hell is going on with humanity...
A case in point? Iceland's new ready-made scrambled eggs, which the supermarket is using to target 'unequipped workers' and 'hapless students'.
The product has been launched following research that revealed office workers and students don't have the equipment - or skills - to prepare the dish themselves. The research found that, while seven in ten workers eat one or two meals in the office each day, 46 percent do not have the adequate facilities to make something like scrambled eggs.
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Even more worryingly, it also found that 13 percent of students asked didn't even know how to boil an egg, let alone scramble one.
The ready-scrambled eggs - which cost £1.50 for 250g - come in a ready-to-cook pouch containing four free range British eggs, a dash of milk and seasoning, and take just 90 seconds to cook.
Iceland's Head Chef, Neil Nugent, said: "Convenience and quality is fundamental to all of Iceland's dishes, even simple ones likes scrambled egg. It's really easy for our customers to cook at work with limited resources on offer, or those needing a speedy breakfast at home.
"Our ready-made scrambled eggs are made using British free range eggs with a little seasoning and are ready in just 90 seconds. For the perfect breakfast, serve on seeded bread with smoked salmon."
The argument that many of us have pretty average facilities to work with is fair enough, but many people have taken to social media to slam the product.
One person tweeted: "It's quicker and easier to make your own ffs... by [the] time you find scissors to open [the] packet I'll be eating mine."
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Another said: "It takes 2 minutes to make. WTF ppl, c'mon."
A third added: "Seriously, that's almost as bad as people making it in a microwave."
While many called out the product for encouraging 'next level laziness', others pointed out that scrambling eggs in the microwave using the pouch - rather than a bowl - wasn't great for our global plastic pollution crisis.
"For people too lazy to buy groceries and wash a cook pan," one said, adding the hashtag #plasticpollution.
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"This is disgusting. What is happening to the human race?" another commented.
What do you think? Is this a handy hack or convenience gone too far?
Featured Image Credit: PA/Iceland
