Other than its incredible range of flat-pack furniture, for decades the primary reason for shopping at IKEA has been its delicious meatballs. The tasty treat at the end of the maze-like floorplan.
However, with the key component of these succulent spheres being 'meat', huge swathes of their customers have been unable to enjoy them.
That was, until today, as the Swedish furniture giant has announced that it is planning to roll out a vegan range of its famous meatballs.
According to reports, the new meat-free meatballs will be crafted from a plant-based alternative protein and will hopefully look and taste like the real thing.
The Swedish giant has announced it will be launching a vegan meatball. Credit: PA
Michael La Cour, managing director at IKEA Food Services AB, confirmed the news.
In a statement, he said: "It is a really exciting industry! Looking at the quality of the products that we have been tasting I am looking forward to serve a delicious plant based meatball made from alternative protein at Ikea.
"We know that the IKEA meatballs are loved by many people and for years the meatballs have been the most popular dish in our restaurants.
"We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need.
"Our ambition is to make healthier and more sustainable eating easy, desirable, and affordable without compromising on taste and texture."
IKEA bosses say they hope to have them out by next year. Credit: PA
He added: "I hope that the many meatball lovers out there will like it as well."
According to reports, the Scandinavian store working with 'leading suppliers' to create the cruelty-free alternative and the first customers are set to get their hands on a plateful in early 2020.
But it's not just IKEA's food that has got people talking, recently.
Last month, one hopeful romantic revealed she had fallen for a guy on Tinder after he pictured himself posing in different parts of an IKEA store.
Natasha Reid was both wary and wooed by the Tinder joker, who goes by the name of Lee. His profile included pictures of him tucked up in bed with a soft toy and even sat on the toilet - still wearing his underwear, thankfully.
There are five photos in total of Lee, with the others showing him posing with a paintbrush, reclining under a light and studying in a library.
Natasha said: "It's 100% a good way to stand out on Tinder. Even if he and I never go on a date, he will definitely get one with a profile like that."
Featured Image Credit: PA