Jamie Oliver's mission to deliver healthier food to the kids of the UK seems to have hit a bit of a snag, after someone pointed out that a Burger King kid's cheeseburger actually has more nutritional value than Jamie's 'healthy' alternative.
Not content with taking on the government, fizzy drinks, and school dinners, Jamie has recently been on a bit of a mission to get the main fast food restaurants on side to reduce the amount of fat, sugar, and salt in their food.
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A while back, he sent a tweet to Burger King that said: "@BurgerKing! I've #AdEnough of our kids being hit with ads for high salt, fat & sugar foods and I'm on a mission to sort it.
"Will you guys support me? I think there'd be a lot of love out there for burger giant on the right side of this fight..."
You see, the problem with posting things on the internet is that they can sometimes come back to bite you on the arse. Another problem is that there are literally millions of people there waiting for that to happen - or to make that happen.
On this occasion it was Twitter user Nick Pettigrew. He got hold of pictures of the nutritional info for a burger on the kid's menu at one of Jamie's restaurants, and a Burger King kid's cheeseburger and proved that despite Jamie's efforts, the numbers just don't add up.
It turns out that Jamie's 'Baby Organic Beef Burger' has more calories, carbs, fat, and sugar than a comparable effort from BK.
Jamie's has 370 calories, 14 grams of fat, 46 grams of carbohydrates, and 14 grams of sugar. According to the information, it is a "Lower Hurst Farm organic beef burger served in a scrummy seeded bun with lemony yoghurt, fresh sliced tomato & lettuce, served with baked sweet potato fries."
The Burger King burger has 290 calories, 12 grams of fat, 28 grams of carbs, and six grams of sugar - way better across the board.
Oh, and that's not all. There is also a larger version of Jamie's burger too - also described as a 'healthy option' - that contains 452 calories. That's over a third more than the BK one.
It's worth pointing out that if you add fries to the Burger King meal it comes in at slightly more than Jamie's burger, which comes with fries - however, you can have apple fries instead as part of a Burger King kid's meal, which is significantly healthier.
Jamie is currently trying to get people on board with his #AdsEnough efforts to stop fast food being advertised before the watershed.
The big question is, when can we buy Jamie Oliver Turkey Twizzlers?
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