A restaurant has been criticised after bosses shared a photo of a food blogger as part of their marketing campaign.
Karylle Banez recently signed up with Fine and Fettle restaurant, in Adelaide to help promote their new menu.
However, after the eatery posted a snap of the internet star dining with them while wearing a white bralette, they received a huge backlash from customers who felt it wasn't appropriate.
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One critical follower wrote: "It's meant to be promoting a restaurant not a night club. Nothing against the girl she is stunning but I don't think it's the right image for a restaurant."
A second critic said: "Sorry but this doesn't give the restaurant a good look what's with the girl in the bra."
A third lashed out with a particularly scathing comment: "I was under the impression it was a restaurant/cafè...not a Gentlemen's club."
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While another put: "Hot or not, blogger / influencer or not , beautiful person or not... lingerie is not appropriate dining attire."
A spokesperson for Fine & Fettle hit back, claiming they were 'shocked' by the reaction and that it 'wasn't appreciated'.
They said: "We're a little shocked at the negative comments that have been put up. It was never our intention to offend, however, we also do not appreciate this type of offensiveness from our community.
"Our food does and has always spoken for itself. We are simply promoting our nights and sharing Karylle's experience at Fettle.
"Before commenting we'd appreciate if you had some thought on the fact this is a real person, with real feelings. Thank you."
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Speaking to the Daily Mail Australia, Fine and Fettle chef Sam Worrall-Thompson, claimed Karylle had been invited to sample the restaurant's new dinner menu.
He said they don't have a strict dress code and customers shouldn't be abused for what they wear.
"The online bullying that Karylle has experienced as a result of her outfit is absolutely unacceptable," he told the paper.
Not everyone was so irked by Karylle's choice of clothing, with some coming out in support of her.
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One person wrote: "She's famous on Instagram and goes to all different restaurants around Adelaide doing the same thing. Grow up and get over it people."
Another said: "Women should be supporting one another, not bringing each other down, there is enough negativity in the world!"
While a third person added: "Look amazing girl. So does the food #nohate #girls empowering girls."
Featured Image Credit: InstagramTopics: Instagram, Food, World News, Interesting, Facebook, Australia