For most of us, bad news is obviously bad.
But for entrepreneurs, bad news is often seen as an opportunity. When we think about global warming, we think about the death of the planet. When an entrepreneur thinks about global warming, they think about getting into renewable energy and stocking vast quantities of tinned goods.
Which brings us to the news last year that Irn-Bru was reducing its calorific content so as to avoid having to pay the sugar tax. To Joe Public, this terrible news represented the considerable worsening of hangovers. But all shopkeeper Shugufta Ahmed saw was dolla dolla bills.
The owner of News 24 in Gordon Street, Glasgow, UK, stockpiled shit-loads of the original sugary stuff and is now selling it for £3.99 per can. To put that in context, you can buy one can of the new less sugary version from Tesco for 65p, or three for a £1 from Poundland.
Despite the hyper-inflated rate, Shugufta, said she has had zero complaints from customers, with people travelling from far and wide to get their lips on the stuff.
The shopkeeper says she has had no complaints about the price. Credit: SWNS
She said: "I've had people from Aberdeen, Dundee and even customers from down south coming in to buy the drink.
"Some people actually buy it and put it in a case as they believe it will soon be a collector's item. Some people buy it for friends too.
"We are selling it for £3.99 and I've not had anyone complain about the price yet. They are happy to buy it at that price.
"People honestly love the taste of it, it's a big treat for them."
The popularity of the pop means supplies are getting low, but there's a good five and a half grand's worth still left.
The 53-year-old added: "I had stocked up on Irn-Bru during March last year. Then during July and August people started buying cases of it and my stock went really low.
The people of Glasgow seem happy to pay £3.99 for a can of original recipe Irn-Bru. Credit: SWNS
"But I managed to find an individual who had stocked up a lot of it so I managed to get it through them.
"I have about 60 cases left and there are 24 cans in each case."
It's tough to know what to think of crafty Shugufta. Nobody's being forced to buy the stuff, and if people are willing to pay the same as they would for a pint for five grams more sugar, then clearly they must really want it.
If there's one thing that's not up for debate here, it's the fact that the Scots bloody adore the weird and wonderful beverage that is Irn-Bru.
... And Jamie Oliver's not happy about it.
Featured Image Credit: SWNS