It's the news some of you had been hoping for - Strawberry Jaffa Cakes are back. No, I didn't know they'd gone away either, but here we are.
Since they were released 92 years ago, the traditional orange-flavoured cakes have become a national institution, but now supermarket giant Tesco is flogging their strawberry counterparts.
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According to reports, the choc treats originally went on sale in the store last year for 99p but a price hike has seen them bumped up to a whole £1.
Fans of the strawberry version have taken to social media to share their jubilation at the news.
One person wrote on Twitter: "Mmm who's tried @McVities strawberry Jaffa cakes because they taste a bit like trifle."
Another enthusiastic shopper posted: "What have we here? Strawberry Jaffa cakes!! Oh my word!!"
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"Let's just say they didn't last long!! Limited edition so don't miss out," added another.
Not everyone was so impressed with the move, however - quite frankly, some were utterly disgusted by the prospect of chowing down on this peculiar flavour.
One hater said: "It's a no from me."
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While another wrote: "Wtf! I've just opened a pack of strawberry Jaffa cakes. What travesty?"
One bemused customer simply asked: "@McVities how can a Jaffa cake be strawberry flavoured?"
Fair point, I guess.
But if you prefer your Jaffa Cakes as God intended them - orange, of course - then fear not, we have just the thing for you.
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Last month it was revealed that Home Bargains had begun flogging enormous boxes of Jaffa Cakes for just £3.99.
The good news was shared online when a photograph of the 100-cake boxes was posted in a Facebook group called Dansway Deals UK.
Unsurprisingly, people got very excited.
One person wrote: "Would eat the whole box in 2 minutes."
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Another said: "I wouldn't dare buy them!!!! too much temptation."
While a third added: "I've got records to beat."
"Lol they wouldn't last long and no good for diet," wrote another.
According to reports, normal-sized packs usually retail for £1 each, which means savvy shoppers quick enough to take up the store on its offer could save more than £2 by picking up the mega pack.
Bit much for your paltry appetite? Fear not, there's more good news - Iceland is selling slightly smaller packs of 39 Jaffa Cakes for £1.75, which works out at just 4p per cake.
Let's not fight, guys, the world's big enough for two flavours - instead let's unite against our common enemy: lemon and lime flavour.
Featured Image Credit: TescoTopics: Food, UK News, Interesting, Facebook, Twitter