Kellogg's White Chocolate Coco Pops Are Happening And We Love It

As if Coco Pops weren't enough to tempt us from our summer diet, Kellogg's has now announced that it's selling a white chocolate version of the cereal.

The new cereal will be available in Tesco and Asda from today, and it's only £2.99.

Credit: Kellogg's
Credit: Kellogg's

Kellogg's have said that the white chocolate Coco Pops have 30 percent less sugar than other chocolate rice cereals and also there are no artificial colours or flavourings involved.

They're made with real white chocolate too. Right, I'm starving now.

Sara Ashley, a Kellogg's food technician at the Manchester cereal factory, said: "We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.

"We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg's staff who loved it."

Kellogg's tweeted about the new product at the weekend, with people guessing that they were about to be launched.

Twitter seems pretty keen about the concept of the new Coco Pop flavour.




Right that's it, get me a bowl immediately.

Featured Image Credit: Kellogg's

Amelia Ward

Amelia is a journalist at LADbible. After studying journalism at Liverpool John Moores and Salford Uni (don't ask), she went into the world of music. Quickly realising that you can't pay your bills with guestlist, she went back to her roots. In her spare time, Amelia likes music, Liverpool FC, and spending good, quality time with her cat, Paul. You can contact Amelia at [email protected]

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